Back to our work Case study: Homeys

From an unoptimised WooCommerce shop to a Shopify store built for peak season.

Homeys make proper slippers, designed in Britain since 2009. We've worked with them for four years: we rebuilt their store on Shopify, launched their new autumn site, and run their Meta Ads, Google Ads and email marketing.

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The Homeys homepage on desktop: an autumn photo of slippers by a fire, the headline Step into Pure Autumn Comfort, an Excellent Trustpilot rating, and shop women's and men's panels.
Client since
4 years and counting
Platform
WooCommerce to Shopify
What we do
Website, Meta Ads, Google Ads, email
Their customers
70,000+ and rated Excellent on Trustpilot

A good product held back by its store.

Homeys already had what most brands want: a product people love, loyal customers and a strong name. What they didn't have was a website that kept up. Their old WooCommerce store wasn't optimised, so every pound spent on ads had to work harder than it should.

We moved them to Shopify, then built everything else around it: ads that bring the right people in, a site that turns them into customers, and emails that bring them back. Because we run all three, nothing gets lost between the website and the marketing.

  1. Four years ago

    WooCommerce to Shopify

    A full move to Shopify: faster pages, a smoother checkout and a store the Homeys team can run day to day.

  2. Every season since

    Ads and email, all year round

    Meta Ads, Google Ads and email campaigns, pushed hard into autumn and Christmas and eased off in quieter months.

  3. Autumn 2026

    A new site for peak season

    A full redesign for Q4: warmer photography, reviews and delivery promises up front, and clearer sizing.

  4. Next

    The Christmas update

    A seasonal refresh for gifting, timed with the Christmas ad and email campaigns.

The autumn 2026 site.

Built to feel like the product: warm, cosy and properly made. Every page keeps the reasons to buy in view.

The Homeys New In collection page: a fireside photo with cow print slippers and a row of five-star Trustpilot reviews underneath.
Collection pagesEach collection opens with its own photography, then live Trustpilot reviews straight after.
The Homeys product page for the Maisie cow print slippers, priced at £48, with size options, an order by 3pm for same day dispatch message and a Built Different By Design section.
Product pagesPrice, sizes and the same-day dispatch cut-off sit together, with the details that make Homeys different just below.

Designed for the phone first.

Most people shop on their phones, especially when they've tapped through from an ad, so every screen was designed for mobile from the start.

Swipe to see every screen.

The site is half of it. The other half brings people to it.

Meta Ads

Facebook and Instagram campaigns built around Homeys' own photography, aimed at gift buyers and slipper lovers, with spend rising into autumn and Christmas.

Google Ads

Google campaigns that catch people already searching for slippers and send them straight to the right product.

Email marketing

Launches, sale alerts and seasonal campaigns to Homeys' own customer list, so every new customer becomes a repeat one.

Selling online and want the same? Get a free audit of your store and ads.

We'll look at your website, ads and emails and tell you honestly what we'd change. No contract, and you deal with Craig and Sian directly.

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